Direct-to-consumer advertising.

Haddy, Francis J

Direct-to-consumer advertising. [electronic resource] - The Pharos of Alpha Omega Alpha-Honor Medical Society. Alpha Omega Alpha 2010 - 38-9 p. digital

Publication Type: Journal Article

0031-7179


Advertising--statistics & numerical data
Consumer Advocacy
Drug Industry
Drug Prescriptions--statistics & numerical data
Humans
Pharmaceutical Preparations
Physician-Patient Relations
United States
United States Food and Drug Administration