Making sense scientific claims in advertising. A study of scientifically aware consumers.

Dodds, Rachel E

Making sense scientific claims in advertising. A study of scientifically aware consumers. [electronic resource] - Public understanding of science (Bristol, England) Apr 2008 - 211-30 p. digital

Publication Type: Journal Article

0963-6625

10.1177/0963662506065559 doi


Adult
Advertising
Awareness
Climate
Consumer Behavior--statistics & numerical data
Cosmetics
Female
Focus Groups
Food
Greenhouse Effect
Health Knowledge, Attitudes, Practice
Humans
Middle Aged
Public Policy
Safety
Truth Disclosure
United Kingdom