Positive mood as a mediator of the relations among musical preference, postconsumption product evaluation, and consumer satisfaction.

Teng, Ching-I

Positive mood as a mediator of the relations among musical preference, postconsumption product evaluation, and consumer satisfaction. [electronic resource] - Psychological reports Jun 2007 - 927-38 p. digital

Publication Type: Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't

0033-2941

10.2466/pr0.100.3.927-938 doi


Adult
Affect
Choice Behavior
Consumer Behavior
Female
Humans
Male
Music