Social marketing: an overview of approach and effects.

Smith, W A

Social marketing: an overview of approach and effects. [electronic resource] - Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention Jun 2006 - i38-43 p. digital

Publication Type: Journal Article; Review

1353-8047

10.1136/ip.2006.012864 doi


Accident Prevention--methods
Accidents, Traffic--prevention & control
Adolescent
Adult
Automobile Driving--standards
Culture
Health Promotion--methods
Humans
Safety Management
Seat Belts
Social Marketing