Marketing a hard-to-swallow message: recommendations for the design of media campaigns to increase awareness about the risks of binge drinking.

Jack, Susan M

Marketing a hard-to-swallow message: recommendations for the design of media campaigns to increase awareness about the risks of binge drinking. [electronic resource] - Canadian journal of public health = Revue canadienne de sante publique - 189-93 p. digital

Publication Type: Evaluation Study; Journal Article; Research Support, Non-U.S. Gov't

0008-4263


Adult
Alcoholic Intoxication--prevention & control
Ethanol--poisoning
Female
Focus Groups
Health Knowledge, Attitudes, Practice
Health Promotion--methods
Humans
Male
Ontario
Persuasive Communication
Social Marketing
Students--psychology
Universities