NUMBER OF EXPOSURES TO PERSUASIVE COMMUNICATION IN THE INSTRUMENTAL CONDITIONING OF ATTITUDES.

WEISS, R F

NUMBER OF EXPOSURES TO PERSUASIVE COMMUNICATION IN THE INSTRUMENTAL CONDITIONING OF ATTITUDES. [electronic resource] - The Journal of social psychology Aug 1964 - 373-82 p. digital

Publication Type: Journal Article

0022-4545

10.1080/00224545.1964.9922248 doi


Attitude
Communication
Conditioning, Psychological
Humans
Persuasive Communication
Reinforcement, Psychology