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Statistical theory of persuasion.

CERVIN, V B

Statistical theory of persuasion. [electronic resource] - Psychological review May 1961 - 157-66 p. digital

Publication Type: Journal Article

ISSN: 0033-295X

Standard No.: 10.1037/h0045351 doi

Subjects--Topical Terms:
Humans
Persuasive Communication
Psychology, Social

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