Value of services provided by pharmaceutical companies: perceptions of physicians and pharmaceutical sales representatives.

Gaedeke, R M

Value of services provided by pharmaceutical companies: perceptions of physicians and pharmaceutical sales representatives. [electronic resource] - Health marketing quarterly 1999 - 23-31 p. digital

Publication Type: Journal Article

0735-9683

10.1300/J026v17n01_03 doi


Advertising
Attitude of Health Personnel
Consultants
Cost-Benefit Analysis
Data Collection
Drug Approval
Drug Industry--economics
Drug Information Services--standards
Humans
Marketing of Health Services--statistics & numerical data
Persuasive Communication
Physicians--psychology
United States