A model of strategic marketing alliances for hospices: horizontal alliances.

Self, D R

A model of strategic marketing alliances for hospices: horizontal alliances. [electronic resource] - Journal of hospital marketing 1999 - 105-19 p. digital

Publication Type: Journal Article

0883-7570

10.1300/j043v13n02_07 doi


Hospices--organization & administration
Marketing of Health Services--organization & administration
Models, Organizational
Organizational Affiliation