A model of strategic marketing alliances for hospices: vertical, internal, osmotic alliances and the complete model.

Starnes, B J

A model of strategic marketing alliances for hospices: vertical, internal, osmotic alliances and the complete model. [electronic resource] - Journal of hospital marketing 1999 - 43-56 p. digital

Publication Type: Journal Article

0883-7570

10.1300/J043v13n01_03 doi


Cooperative Behavior
Health Services Research
Hospices--organization & administration
Marketing of Health Services--organization & administration
Models, Organizational
Organizational Affiliation
United States