An application of strategic planning in hospital fund raising.

Buron, K P

An application of strategic planning in hospital fund raising. [electronic resource] - Journal of hospital marketing 1987 - 123-40 p. digital

Publication Type: Journal Article

0883-7570


Anniversaries and Special Events
Arizona
Baseball
Financial Management--organization & administration
Fund Raising--organization & administration
Hospital Bed Capacity, 100 to 299
Hospitals
Marketing of Health Services
Models, Theoretical
Planning Techniques
Public Relations
Sports