An experimental intervention: stimulating patient requests for generic prescription medications.

Perri, M

An experimental intervention: stimulating patient requests for generic prescription medications. [electronic resource] - Journal of pharmaceutical marketing & management 1989 - 21-36 p. digital

Publication Type: Journal Article

0883-7597

10.3109/j058v03n04_03 doi


Adult
Advertising
Attitude
Drug Prescriptions
Female
Humans
Male
Middle Aged
Patient Education as Topic
Therapeutic Equivalency
United States