Market segmentation of alcoholics: a demographic/psychographic approach.

Judd, V C

Market segmentation of alcoholics: a demographic/psychographic approach. [electronic resource] - Health marketing quarterly 1988 - 57-91 p. digital

Publication Type: Journal Article

0735-9683

10.1300/j026v06n01_04 doi


Alcoholism--psychology
Humans
Marketing of Health Services--methods
Models, Psychological
Psychological Theory
United States