The role of the chief marketing executive in hospitals. A survey.

Wagle, J S

The role of the chief marketing executive in hospitals. A survey. [electronic resource] - Health care strategic management May 1987 - 17-20 p. digital

Publication Type: Journal Article

0742-1478


Data Collection
Health Facility Administrators
Hospital Administrators
Illinois
Marketing of Health Services--organization & administration
Models, Theoretical
Role