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Avoiding the legal pitfalls of testimonials and endorsements.

Garay, E B

Avoiding the legal pitfalls of testimonials and endorsements. [electronic resource] - Journal of healthcare risk management : the journal of the American Society for Healthcare Risk Management 1997 - 7-12 p. digital

Publication Type: Journal Article

ISSN: 1074-4797

Standard No.: 10.1002/jhrm.5600170103 doi

Subjects--Topical Terms:
Advertising--legislation & jurisprudence
Consumer Behavior
Economic Competition
Guidelines as Topic
Marketing of Health Services--legislation & jurisprudence
United States
United States Federal Trade Commission

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