Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity.

Name: Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity.
Author: He, Zijing

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. — المؤلف: He, Zijing — Frontiers in psychology 2022

المؤلف: He, Zijing
النشر: Frontiers in psychology 2022
الوصف: 858619 p.