How Self-Construals Affect Responses to Anthropomorphic Brands, With a Focus on the Three-Factor Relationship Between the Brand, the Gift-Giver and the Recipient.

Name: How Self-Construals Affect Responses to Anthropomorphic Brands, With a Focus on the Three-Factor Relationship Between the Brand, the Gift-Giver and the Recipient.
Author: Lin, Chien-Huang

How Self-Construals Affect Responses to Anthropomorphic Brands, With a Focus on the Three-Factor Relationship Between the Brand, the Gift-Giver and the Recipient. — المؤلف: Lin, Chien-Huang — Frontiers in psychology 2018

المؤلف: Lin, Chien-Huang
النشر: Frontiers in psychology 2018
الوصف: 2070 p.