Seeding strategies for new product launch: The role of negative word-of-mouth.

Name: Seeding strategies for new product launch: The role of negative word-of-mouth.
Author: Cui, Fang

Seeding strategies for new product launch: The role of negative word-of-mouth. — المؤلف: Cui, Fang — PloS one 20190422

المؤلف: Cui, Fang
النشر: PloS one 20190422
الوصف: e0206736 p.
الموضوعات: Communication؛ Computer Simulation؛ Direct-to-Consumer Advertising؛ Humans؛ Marketing؛ Models, Theoretical؛ Social Networking